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About us


Elite Academy are one of the UK's leading face to face and online training providers. Our trusted prospectus includes security, teacher training, health and social care, first aid, health and safety, conflict resolution, physical intervention, and bespoke specialist qualifications. Our ethos is to provide quality and appropriate programmes for our learners. We pride ourselves on being a genuine, honest, friendly, supportive company that you can trust.

Robert “BOB” Betts, BA(hons) MSET,QTLS

ELITE ACADEMY was founded in 2010 by Bob Betts, a respected member of the security industry and qualified teacher. Bob was part of the original focus team for the SIA qualification’s framework in 2004 having been active in the industry since the mid 1990’s. Writing one of the first Physical Intervention programmes approved for the Security Industry, Bob established ELITE's current position as one of the leading providers of Physical Intervention and control and restraint,working with over 500 companies both in the UK and worldwide. Bob has provided expert witness consultancy, advice and guidance to schools and hospitals and is well known for his informative and entertaining keynote speeches at security conferences.

John Allton Jones , Chairman

John Allton Jones is Elites's Chairman. an entrepreneur and leading business development specialist he brings an impressive portfolio of success and a wealth of experience in business growth, with a vision to build on Elite's passion and unique teaching and training capability. He has been instrumental in revolutionising the administration processes, making the booking process with Elite efficient and seamless. He has also developed our Ambassador programme, both in the UK and overseas.

Debbie Smyth, Office Manager

Debbie first came to Elite Academy as a student on a PMVA course, and then joined us in 2018 as Elite's office manager. She worked for over a decade in the Health and Social Care sector, as a learning disabilities & mental health support worker, team leader, staff scheduler and qualified trainer. She is responsible for the daily running of the office, accounting, student welfare, course management and certification processing, and will be your first point of contact. She also makes a mean cup of tea!

Mike Keenan, Trainer and Elite Guard Operational Director

Mike joined Elite in 2019 after completing the Elite Security Instructors course, he has worked in the night-time economy and events for 15 years and brings a wealth of experience and knowledge to the training team. A respected security professional within the Eastern region, Mikes operational role is to manage EliteGuard and the Community Safety Accreditation Scheme for Elite.

Kyle Thorburn, International Training Director

Kyle served 8 years military service with the Parachute Regiment / Special Forces Support Group, in direct support of UK Special Forces and other government agencies. He was part of several training teams world wide providing training and mentoring to foreign armies in Africa, Asia and The Middle East. Since leaving the military, Kyle has gained over a decade's experience in international business, security operations, training, recruitment and management in Central and Eastern Europe, China, Africa and the Middle East. He possesses extensive experience in both executive and hostile environments all over the world and has a vast understanding of foreign cultures and politics

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